The Home Depot website has many links leading to their "Home Improver Club." This Club offers deals of products as well as home improvement classes. These classes give people basic knowledge in home improvement tasks and provide just enough confidence to warrant a large purchase of goods from the store. This "extra-mile" advertising technique works to the advantage of the post-recession business. People are more likely to purchase something if they can learn how and when to use it afterwards.
"Home Depot Pro Savings Newsletter & Improver Club = BIG Savings For You!"MySweetSavings -
MySweetSavings - Fast and Frugal Savings Advice for the Mother That Knows Best! 1 June 2010. Web.
27 Feb. 2011.
improver-club-big-savings.html
Great example. It is weird--the huge boom over the past decade in home improvement. I wonder what that says about us.
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